Case Study - The Recording Academy

Objective

The Recording Academy (producers of the GRAMMY Awards) needed branded apparel and a distinctive event premium to make a splash at the CMJ Music Marathon in New York City. The Recording Academy was utilizing the event to promote What's The Download, a comprehensive public education campaign to empower consumers to make informed decisions regarding how they get their music.

Solution

PromoLoco delivered creative promotional merchandise ideas that cut through the clutter and received high praise from CMJ Music Marathon attendee's. For the branded apparel PromoLoco selected hip vintage t-shirts with a slogan on the front and a logo on the back. For a unique event premium PromoLoco produced distinctive dog tags to help reinforce the What's The Download's message.

Client Quote

"PromoLoco delivered unique and targeted promotional merchandise for What's The Download at the CMJ Music Marathon event. We received great response from the vintage shirts and dog tags."